A high profile motorsport activity provides a superb promotional platform for virtually every sector of industry and commerce. The GP2l series offers live TV transmission of every race and gives brands access to a cumulative annual, international TV audience of nearly 122 million viewers from 62 countries. In addition to live race transmission, local broadcasters offer delayed broadcast race & highlights programmes, using both terrestrial and satellite channels. The championship produces in the region of  1300 broadcasts, generating 1700 hours of highly valuable TV airtime. As a comparison, ITV recently announced they have transmitted around 1000 hours of F1 coverage over 6 seasons, since acquiring the UK F1 TV rights in 1997.

North Western Racing offers a full range of dynamic and cost-effective sponsor partner packages, including a prestigious Title Sponsor / Naming Rights agreement, which delivers high profile branding opportunities and superb media awareness, with the cars, drivers and race team liveried in corporate colours & style and sole & exclusive branding / advertising rights to prime areas of the team cars.