Professional International Sports Management can also help develop your revenues through a dedicated merchandising strategy. There exists enormous earnings potential for both teams and their commercial partners/sponsors through the co-ordinated sale of team and associated products. For example, Formula 1 generates a huge global TV audience - each race broadcast is seen by over 300 million viewers - yet only a very small percentage of that audience has the opportunity to purchase associated items, as e.g. T-shirts, caps and team/corporate memorabilia. We can provide the solutions that will allow you to properly exploit and benefit from this huge growth area.